Developed and launched 27 gourmet food products SKUs from inception to sale, including packaging and labeling
Performed SWOT analysis using consumer demographics and data collected from local competitors within a 4-mile radius to compare 100 key item prices over a 3-month span
Coordinated and produced promotional sales, materials, and fliers
Developed every step of a New Product Launch for chocolate products
Planned, coordinated, and oversaw dozens of small company marketing events
Ran e-mail campaigns and monthly newspapers
Arranged and conducted chocolate demos in key stores to boost sales
Liaised and corresponded with outside vendors and suppliers to incite business interest